numberF Case Study
Turn your TV into a new way to experience digital art like never before
About the project
numberF is a new startup from Washington DC that is disrupting how digital art is discovered, distributed and consumed. Dadi Akhavan, the founder of numberF, is an avid art lover and wanted standard TVs to streaming digital art. He built numberF to be the Netflix of the digital art world, where art lovers can access digital arts using a simple subscription service.
Video. Art. Evolved.
The world of video art remains obscure, indecipherable, and too abstract for many. numberF is breaking to break the mold. It is bringing art to the common mass. While designing the whole user experience, BigBinary kept things extremely simple. The user starts with a preselected set of featured videos, and then the user can choose their preferred channels.
Collect and Play
The concept is simple. Up-and-coming artists would upload their videos to the platform. Users would select the videos of their liking and would build a collection of their favorite videos. All the videos from the collection will play to your liking. In this way, whether you have a formal party or want to sit back and enjoy the arts, the system is adaptive and enjoyable.
Adaptive Bit Rate Streaming
To prevent videos from freezing during buffering, BigBinary developed an "adaptive bitrate streaming" system for numberF.
Developing the web application
For building the web application, we used Ruby on Rails with PostgreSQL. For playing video, we use HTML5, and for video encoding, we use Zencoder.
Building mobile applications using React Native
We built their mobile application using React Native. With the cross-platform development benefits of React Native, numberF did not need to develop and maintain two different apps (Objective-C/Swift & Java). The mobile application was rapidly built using React Native (JavaScript), then launched and scaled to the end-users on iOS and Android.
Technology Stack
Dadi Akhavan Founder - Tweli & numberF
"As a tech company, you depend on solid engineering expertise with trust and confidence. The BigBinary team are not only very knowledgeable and come up with innovative solutions, but more importantly, are responsible and reliable."